1

Success in High-Technology Markets: Is Marketing Capability Critical?

Dutta, Shantanu, Narasimhan, Om, Rajiv, Surendra
Journal:
Marketing Science
Year:
1999
Language:
english
File:
PDF, 323 KB
english, 1999
3

Assessing the Consequences of a Channel Switch

Chen, Xinlei (Jack), John, George, Narasimhan, Om
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 293 KB
english, 2008
5

Assessing the Consequences of a Channel Switch

Xinlei (Jack) Chen, George John and Om Narasimhan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.82 MB
english, 2008
7

Competitive Response to Radical Product Innovations

Aboulnasr, Khaled, Narasimhan, Om, Blair, Edward, Chandy, Rajesh
Journal:
Journal of Marketing
Year:
2008
Language:
english
File:
PDF, 325 KB
english, 2008
8

HOW MICRO-ENTREPRENEURS COULD CHANGE THE WORLD

Rajesh Chandy, Om Narasimhan
Journal:
Business Strategy Review
Year:
2011
Language:
english
File:
PDF, 358 KB
english, 2011
12

Bonuses Versus Commissions: A Field Study

Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om, John, George
Journal:
Journal of Marketing Research
Year:
2013
Language:
english
File:
PDF, 418 KB
english, 2013
18

Competitive Response to Radical Product Innovations

Aboulnasr, Khaled, Narasimhan, Om, Blair, Edward, Chandy, Rajesh
Journal:
Journal of Marketing
Year:
2008
Language:
english
File:
PDF, 313 KB
english, 2008
21

Millions of Opportunities: An Agenda for Research in Emerging Markets

Chandy, Rajesh, Narasimhan, Om
Journal:
Customer Needs and Solutions
Year:
2015
Language:
english
File:
PDF, 862 KB
english, 2015
22

Book Reviews

Gupta, K.C., Narasimhan, N.S., Bhattacharyya, J.C., Vikas, Om, Arora, R.K.
Journal:
IETE Journal of Research
Year:
1979
Language:
english
File:
PDF, 418 KB
english, 1979